Converse Experience — Golan Sarig

ABOUT

THE CLIENT

Refinitiv hosted 4 major annual conferences across APAC, each bringing together thousands of finance professionals. The challenge: offline events offered limited measurable value — lead generation was manual, audience sentiment invisible, and engagement purely passive.

THE PROJECT

A platform to measure offline audience sentiment in real-time and deliver personalized actions — connecting front-end conference experience with backstage service operations. Designed to transform passive attendance into active, data-driven engagement.

PROCESS

01 Discovery & Research

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Conducted stakeholder interviews and on-site observation at Refinitiv conference events to map existing pain points — manual check-in flows, zero real-time feedback loops, and disconnected backstage operations. Synthesized findings into opportunity areas and design principles.

02 Concept & Wireframing

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Explored interaction models for real-time engagement — from session polling to live Q&A and sentiment capture. Wireframes were iterated rapidly, tested with event stakeholders, and refined to balance ease-of-use for attendees with operational utility for event managers.

03 Design & Iteration

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Developed high-fidelity UI across attendee app and operations dashboard. Designed a seamless QR-based check-in flow, real-time audience sentiment views, and personalized session feeds. Iterated through multiple rounds of feedback with conference team and Refinitiv stakeholders.

04 Onsite Deployment & Support

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Provided hands-on support during live Refinitiv conferences across APAC. Served as onsite advisor — coordinating real-time design decisions, troubleshooting UX issues in the field, and capturing learnings to feed into post-event iterations.

Front end experience to backstage service operation

KEY FEATURES

Real-Time Engagement

Live session polling, Q&A, and sentiment capture — giving organizers instant visibility into audience response.

Seamless Online–Offline Integration

Bridging physical event touchpoints with digital data capture — unified experience from arrival to session end.

Enhanced Data Capture

Structured lead generation and engagement tracking at scale — replacing manual processes with automated, reliable data pipelines.

Smart Conference Check-In

QR-based iPad scanning for instant, frictionless attendee check-in — reducing queue time and operational load.

DEMO

SCREENS

Event day registration

Live event login

Event session details

In-session Interactions

SUMMARY

Delivered a full-stack conference engagement platform that transformed Refinitiv's offline events from passive attendance into measurable, personalized experiences. The system captured real-time sentiment, automated lead data collection, and gave event managers unprecedented visibility into audience behaviour — all from a mobile-first interface deployed live across APAC conferences.

KEY CONTRIBUTIONS

UX/UI Designer

User Researcher

Onsite Advisor

Converse Experience: Audience Engagement in Real-Time

THE CLIENT

THE PROJECT