Genesis cover
DBS · 2020

Genesis: Streamlining HR and Project Management

Desktop UX Design User Interface
ABOUT

THE CLIENT

DBS Bank — the largest financial institution in Southeast Asia — was undergoing a significant digital transformation. Internally, siloed HR data and project tracking across 20+ departments created friction, inefficiency, and a lack of visibility for leadership.

THE PROJECT

Genesis is an internal platform integrating HR workforce data with project management across DBS's technology division. The goal: surface the right information to the right people, reduce operational overhead, and create a single source of truth for resource planning and delivery tracking.

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Genesis platform overview
PROCESS
01 Discovery & Exploration
Conducted stakeholder interviews and workflow mapping sessions across DBS technology and HR teams. Identified pain points in how workforce data was tracked, how project portfolios were reported, and how leadership made resourcing decisions. Synthesised insights into key opportunity areas.
02 Design Integration & Iteration
Designed integrated views connecting HR data (headcount, roles, bench capacity) with project delivery data (portfolio status, milestones, team allocation). Multiple rounds of iteration with product owners and department leads — balancing depth of information with ease of scanning for busy stakeholders.
03 Collaboration & Alignment
Led design reviews and alignment sessions across 20+ stakeholder groups over a 23-week engagement. Created comprehensive design documentation using DBS's Canopy Design System to ensure consistency and scalable handoff to engineering. Managed competing priorities and feedback loops across senior leadership and operational teams.
Genesis process & collaboration
KEY FEATURES
01
Workforce Data
Unified view of headcount, roles, skills and bench availability — giving leadership real-time visibility into team capacity and resourcing gaps.
02
Portfolio Listing
Consolidated project portfolio view with status tracking, milestones, and team allocation — replacing fragmented spreadsheets and manual reporting.
03
Build Dashboard
Executive-level dashboard surfacing delivery health, resourcing signals, and operational KPIs — designed for quick scanning and informed decision-making.
DS

Built on Canopy Design System

Genesis was designed entirely within DBS's Canopy Design System — ensuring full visual and interaction consistency with the broader DBS product ecosystem, and enabling efficient developer handoff across a large, distributed engineering team.

Genesis screens
SUMMARY

Over a 23-week engagement, led the end-to-end UX and UI design of Genesis — DBS's internal platform for unified HR and project management. Drove stakeholder alignment across 20+ departments, created scalable design documentation on the Canopy Design System, and delivered a platform that gave DBS leadership clear, consolidated visibility into their technology workforce and delivery portfolio for the first time.

KEY CONTRIBUTIONS
Lead UX/UI Designer
Stakeholder Management
Documentation Lead