Senior designer crafting digital products for banking, wealth, and consumer markets. Currently at Aleph-Labs, leading design for UOB — from internal platforms to customer-facing mobile.
UI/UX designer based in Singapore with 7+ years across banking, wealth management, fashion retail, and insurance. I bridge the gap between stakeholder vision and real user needs — building flows that are both effective and visually sharp.
At Aleph-Labs, I've been embedded with UOB for five years leading wealth-related projects — including the Private Bank mobile redesign and a lifestyle programme collaboration with Fave.
Earlier career spans Myriad (digital events, APAC), Assurant (insurance B2B), and Zalora (Asia-Pacific e-commerce). Both B2B and B2C at scale.
Offline events management platform — reimagined for live audience engagement at Refinitiv conferences across APAC.
VIEW →Internal management tool for DBS — redesigning HR and project workflows to reduce friction and surface what matters.
VIEW →Rewards and loyalty programme for UOB's TMRW mobile banking app — research-led, engagement-first.
VIEW →Expanding UOB's wealth management platform to regional markets — making self-serve investment intuitive at scale.
VIEW →